Author: admin

Categories Google / Marketing / Paid Advertising

Get Ready to Crush the Holidays and Migrate to Google Shopping by Knowing your Feed

Google-shoppingYou have less than one month to make the transition to Google Shopping.  While you can just use the migration tool to move from Products Listings Ads to Shopping Campaigns, this is a perfect time to review your current feed and create a strategy for Google Shopping.  At the heart of Google Shopping is your product feed.  The products in your feed, and the attributes associated with each of your products in your feed, drive the potential sales and profitability from Google Shopping…

Categories E-Commerce / Magento / Technology

Moogento’s PickPack Extension


In the world of retail e-commerce, selling product is only half the battle. In order to truly succeed, your customer needs to be satisfied with the product as well as the timeliness of the delivery. Let’s assume that your product is great and the delivery goes smoothly. What can you do to improve the process?

If you have a Magento e-commerce site and are processing multiple orders, you can use Moogento’s PickPack extension to improve your fulfillment process. Magento is a great platform for e-commerce, and while it does include invoice and basic packing slip capabilities, it may not have all the information that you need to pull orders…

Categories Technology

The Risk of Playing Technology Catch-up

Tech fear Header

I talk with storeowners every day about their websites, POS systems and their customers and business and over the past few years I’ve noticed an alarming problem that is certainly recognized and overwhelmingly ignored by almost all storeowners. It’s the complete disregard for staying current with technology.

Here’s the problem – it’s too easy to push technology to the bottom of the upgrade pile because technology is expensive. Too expensive, in fact, to care about until its too late. Time is vicious when you ignore it…

Categories Marketing / Photography

Photography Q&A: Tripods & Models


Q. Do I use a tripod for shooting live models?-from an apparel retailer

You’re going to have to hold the camera vertical and move your body up and down to get the shot. If you used a tripod for this type of shooting it would take forever to get one shot and way too much work.  Your Nikon D300 and lens will make the job very easy.

Q. When do I use a tripod?-from an apparel retailer

You will definitely want to shoot live models WITHOUT using a tripod.  You’ll quickly get the hang of it once you do it. You will use a tripod shooting accessories like footwear, jewelry, handbags, etc. because you will probably drop the shutter speed so low you’ll need a tripod to hold the camera steady.  I never…