Author: Todd Myers

Categories Blogging / E-Commerce / Marketing / Social E-Commerce

Take Charge of Your Online Marketing

marketing-successEarly in my career I received some really good advice from a co-worker regarding how to succeed which was to “take charge of your career.” He told me that I, and I alone, was responsible for my career. He went on to explain that our boss was there to provide guidance and direction, but was not responsible for advancing my career. This advice stuck with me, and I believe it applies to retailers and online marketing. As a retailer, you must take charge of your online marketing initiatives because no one has as much vested interest in your livelihood than you…

Categories E-Commerce / Just for fun

Starting a Business is Like Playing a Game of RISK!

starting-a-business-is-like-playing-a-game-of-riskLately I’ve been thinking a lot about how we got where we are today, and I’ve come to the conclusion that starting a business is a lot like playing a game of RISK. If you’ve never played the game RISK before, I encourage you to find a friend and play the game. To understand the full impact of what I’m trying to convey, I’d like you to play RISK with just one other person, ideally late at night…

Categories E-Commerce / Magento / Storefront Platforms / Technology

When is Magento Right for my Brick and Mortar Store?

when-is-magento-right

When is Magento right for my brick and mortar store?

I get this question almost on a daily basis when talking to store owners, and I wanted to give you some thoughts to help you decide if you should move to Magento. If you haven’t heard of Magento before, you will soon because it is the most popular open source e-commerce platform used by retailers, big and small. Modern Retail implements website based on Magento all the time – and we love it – when it is the right fit for the retailer. The question, of course, is when is it a good “fit”?