Author: Todd Myers

Categories E-Commerce / Technology / Website Design

Websites Are Becoming More Perishable

Expired-Websites
I’ve noticed an interesting trend over the last couple of years. Customers want to frequently update the design of their website. Very often these are not simple design tweaks to their current design, but full-fledged redesigns with a completely different look. This article explores some thoughts on why this trend has become so popular and what a retailer can do to “keep up”…

Categories Blogging / Google / Marketing / Search Engine Optimization (SEO)

Google Search Update, Retailers Must Do Content Marketing Now!

Boost SEO with original content
On Wednesday, Google announced the release of Panda 4.0, which I’m sure to most of you means nothing at all. However, as a retailer you need to be aware of the changes Google is making, and more importantly, what to do about these updates. Retailers who continue to ignore the importance of content marketing will likely see their sales decline over the coming months and years…

Categories E-Commerce / Storefront Platforms / Technology / Website Design

What Design Agencies Aren’t Telling You: Website Themes Have Gotten Very Good!

Themed-website-templates
Modern Retail has been building and designing websites since 1998 and until a couple of years ago, we would have said the only way to get a quality website was for us to custom-design one for you. We work very hard to get into the retailer’s head and build something completely unique for their store. While Modern Retail continues to create custom-built websites, today many of our retailers can pick a “theme” and are completely happy with the outcome. Knowing when to pick a theme and when you need a designer to custom-create a design for you is a question every retailer should ask themselves when building a new website…

Categories POS Integration / Storefront Platforms / Technology

Closed Point of Sale Systems Need to Change

Closed-Point-of-Sale
I had an interesting conversation with a frustrated potential customer which I wanted to share. He was frustrated because his point of sale system, which I will not name here, is closed and will not let any 3rd parties read and send data to it. This is problematic for this customer because this set up does not allow him to implement a “best of breed” technologies and solutions. Instead, he is forced to pay for and use the products offered exclusively by his point of sale provider, which together, he explained, are marginal at best. I shared with him that “closed systems” are simply not where the market is headed. In fact, Modern Retail is seeing the complete opposite trend where POS system is open by nature…

Categories Blogging / E-Commerce / Magento / Search Engine Optimization (SEO) / WordPress

WordPress, The Perfect Content Management System for your E-Commerce Website

WordPress Content Management System

Content Marketing: The New SEO

Search Engine Optimization has evolved over the last few years and traditional SEO, for all intents and purposes, is dead. Replacing SEO is Content Marketing, which frankly is what I’m doing right now with this blog article. The general idea is to write about topics and subjects that you’re passionate about or have deep rooted knowledge. As you write about these topics, people will naturally gravitate to them and refer others to your work. Google will pick up on these links and interactions and reward you by ranking you higher in their search results. Now that you understand Content Marketing, my guess is you’re probably asking yourself how it applies to your e-commerce website. In a nutshell, it is everything. As a retailer, you need to write and blog about things that interest you. This could be trends for the spring, an interview with a new designer that you love or the latest trunk show you had in your store. Your customers will appreciate your point of view and Google will reward you by ranking your content and website higher.