Author: Todd Myers

Categories Support & Client Relations / Technology

The Rise of Intolerance, Deal with It or Die

Man yelling at computer

Is it just me or has the world become a lot less tolerant with technology? Don’t get me wrong I think technology has been overly complex for years. Simple tasks like connecting to a wireless network or setting up a printer used to be excruciating. While these tasks are relatively simple now, I’ve noticed more and more people are getting upset over almost every snag or inconvenience these days.

Take for example Apple’s new mapping feature in iOS6. Consumers are ripping Apple apart because it lacks some of the features, and admittedly, doesn’t work as well as Google Maps did in iOS5. Things have gotten so bad…

Categories Google / Marketing / Paid Advertising / Search Engine Optimization (SEO)

Google AdWords: Succeeding with your Brands

Google AdWords

Online marketing can be a daunting task. How do you get the most bang for your buck, especially with a tight marketing budget? Google AdWords is one of the most popular, yet often misunderstood, online marketing avenues out there. Succeeding with Google AdWords is a lot easier than you might think and can provide a great return on investment, IF it’s used correctly.

Categories E-Mail Marketing / Marketing

Email is Marketing: Using Your Email Address to Reinforce Your Store Brand

Email is Marketing: Using Your Email Address to Reinforce Your Store Brand

As a business owner, if someone gave you the option to promote your brand daily with little or no extra cost or effort to you, would you do it? It’s surprising the number of retailers and other businesses who miss this opportunity every day by continuing to use free email services such as Gmail, AOL, Yahoo, or other similar providers for their primary email address. Every time you send an email or someone grabs your business card with your generic email address (ex. User.Name@gmail.com), you miss out on the opportunity to reinforce the brand that you have worked so hard to build…

Categories E-Commerce / Google / Marketing / Marketplaces / Paid Advertising

Google Products No Longer Free

Google Products No Longer Free

On May 31, 2012, Google dropped a bomb on specialty retailers announcing it would start charging stores for listing their goods on Google Products (also known as Google Product Search). While I understand the need for Google to make money, I completely disagree with this approach.

Rewind 10 years and you’d hear a much different story from Google. Google started what was then called Froogle as a way to offer unbiased product listings to consumers. All stores, big and small, could submit their products to Google…

Categories E-Commerce / Magento / Modern Retail / Website Design

Magento Worldwide Conference: imagine eCommerce 2012

Magento Worldwide Conference: imagine eCommerce 2012

From the moment I arrived at this year’s Magento conference, I immediately sensed this conference was different. Maybe it was the buzz of Vegas or maybe it was the feeling of kinsmanship among the speakers, attendees and staff. I knew it wasn’t going to be the typical session after session of “look what we can do”,”how great are we”,”blah, blah, blah.” It was more about me than Magento, Roy Rubin, Bob Schwartz or any of the partners or vendors at the show. The strength of Magento’s strong community and giving people the sense they belong to a tight-knit, passionate group of leaders was evident everywhere …