Category: E-Commerce

Categories E-Commerce / Marketing

The Challenge of Gift Card Integration

gift-card-integration

Retailers know that gift cards are a great way to boost sales, increase brand awareness and attract new customers, but they also come with their challenges. With the explosion of online shopping in recent years, retailers and in turn, their e-commerce developers, have been challenged to come up with solutions that integrate the retailer’s Point of Sale (POS) gift card program with their online business…

Categories Blogging / E-Commerce / Marketing / Social E-Commerce

Take Charge of Your Online Marketing

marketing-successEarly in my career I received some really good advice from a co-worker regarding how to succeed which was to “take charge of your career.” He told me that I, and I alone, was responsible for my career. He went on to explain that our boss was there to provide guidance and direction, but was not responsible for advancing my career. This advice stuck with me, and I believe it applies to retailers and online marketing. As a retailer, you must take charge of your online marketing initiatives because no one has as much vested interest in your livelihood than you…

Categories E-Commerce / Just for fun

Starting a Business is Like Playing a Game of RISK!

starting-a-business-is-like-playing-a-game-of-riskLately I’ve been thinking a lot about how we got where we are today, and I’ve come to the conclusion that starting a business is a lot like playing a game of RISK. If you’ve never played the game RISK before, I encourage you to find a friend and play the game. To understand the full impact of what I’m trying to convey, I’d like you to play RISK with just one other person, ideally late at night…

Categories E-Commerce / POS Integration / Technology

Where to Draw the Line on Your POS and Website Integration?

The Line Between POS & E-Commerce Website

When integrating your POS or ERP system with your website you’re most likely looking to connect at least three key data points: products, orders and customers. The question becomes, “What is the POS system responsible for and what should be done in the e-commerce platform?” Meaning, what data should be managed in the POS system and what data should be managed in the e-commerce platform? This article will try to address this question.

Categories E-Commerce / Magento / Storefront Platforms / Technology

When is Magento Right for my Brick and Mortar Store?

when-is-magento-right

When is Magento right for my brick and mortar store?

I get this question almost on a daily basis when talking to store owners, and I wanted to give you some thoughts to help you decide if you should move to Magento. If you haven’t heard of Magento before, you will soon because it is the most popular open source e-commerce platform used by retailers, big and small. Modern Retail implements website based on Magento all the time – and we love it – when it is the right fit for the retailer. The question, of course, is when is it a good “fit”?