Category: E-Commerce

Categories E-Commerce / Technology / Website Design

Websites Are Becoming More Perishable

I’ve noticed an interesting trend over the last couple of years. Customers want to frequently update the design of their website. Very often these are not simple design tweaks to their current design, but full-fledged redesigns with a completely different look. This article explores some thoughts on why this trend has become so popular and what a retailer can do to “keep up”…

Categories E-Commerce / Storefront Platforms / Technology / Website Design

What Design Agencies Aren’t Telling You: Website Themes Have Gotten Very Good!

Modern Retail has been building and designing websites since 1998 and until a couple of years ago, we would have said the only way to get a quality website was for us to custom-design one for you. We work very hard to get into the retailer’s head and build something completely unique for their store. While Modern Retail continues to create custom-built websites, today many of our retailers can pick a “theme” and are completely happy with the outcome. Knowing when to pick a theme and when you need a designer to custom-create a design for you is a question every retailer should ask themselves when building a new website…

Categories Blogging / E-Commerce / Magento / Search Engine Optimization (SEO) / WordPress

WordPress, The Perfect Content Management System for your E-Commerce Website

WordPress Content Management System

Content Marketing: The New SEO

Search Engine Optimization has evolved over the last few years and traditional SEO, for all intents and purposes, is dead. Replacing SEO is Content Marketing, which frankly is what I’m doing right now with this blog article. The general idea is to write about topics and subjects that you’re passionate about or have deep rooted knowledge. As you write about these topics, people will naturally gravitate to them and refer others to your work. Google will pick up on these links and interactions and reward you by ranking you higher in their search results. Now that you understand Content Marketing, my guess is you’re probably asking yourself how it applies to your e-commerce website. In a nutshell, it is everything. As a retailer, you need to write and blog about things that interest you. This could be trends for the spring, an interview with a new designer that you love or the latest trunk show you had in your store. Your customers will appreciate your point of view and Google will reward you by ranking your content and website higher.

Categories E-Commerce / Technology

Building a Website is a Business Decision, Not a Technical One

Building a Website
When building a website, you need to think about your business needs, resources and budget. While this may seem obvious, it is often contrary to what I often find. I’m surprised how many retailers defer something as important as building a website to a developer or the IT person managing the computers in their stores. While there was some validity in this approach 15 years ago when everything was new and had to be developed, it is simply not valid today with the plethora of sophisticated e-commerce platforms and services…

Categories E-Commerce / Google / Marketing

Making the Most of Google Places

Google Places The Blues Jeans Bar

If you’re one of the billions of people who use Google Search or one of the 97% of consumers who search for local businesses online (according to Google), you may have seen specific information about the business you’re searching for along with pictures, reviews and other details to the top right of the search results. Welcome to Google Places for Business.

Google Places is a great service that helps your business get found on Google Search and Maps – best of all, it’s free! Sign up for Google Places and whenever someone does a search for your company, your business will be highlighted at the top right of the page. You can add pictures, current business information such as location and hours, and viewers can see a map of your location as well as reviews.

Unfortunately, I’ve found that a lot of retailers don’t take advantage of this free Google service. It doesn’t take much effort and the cost (or lack thereof) is certainly not an issue…