Category: Marketing

The marketing element of Modern Retail is awesome.

Categories Blogging / Google / Marketing / Search Engine Optimization (SEO)

Google Search Update, Retailers Must Do Content Marketing Now!

Boost SEO with original content
On Wednesday, Google announced the release of Panda 4.0, which I’m sure to most of you means nothing at all. However, as a retailer you need to be aware of the changes Google is making, and more importantly, what to do about these updates. Retailers who continue to ignore the importance of content marketing will likely see their sales decline over the coming months and years…

Categories Blogging / E-Commerce / Magento / Search Engine Optimization (SEO) / WordPress

WordPress, The Perfect Content Management System for your E-Commerce Website

WordPress Content Management System

Content Marketing: The New SEO

Search Engine Optimization has evolved over the last few years and traditional SEO, for all intents and purposes, is dead. Replacing SEO is Content Marketing, which frankly is what I’m doing right now with this blog article. The general idea is to write about topics and subjects that you’re passionate about or have deep rooted knowledge. As you write about these topics, people will naturally gravitate to them and refer others to your work. Google will pick up on these links and interactions and reward you by ranking you higher in their search results. Now that you understand Content Marketing, my guess is you’re probably asking yourself how it applies to your e-commerce website. In a nutshell, it is everything. As a retailer, you need to write and blog about things that interest you. This could be trends for the spring, an interview with a new designer that you love or the latest trunk show you had in your store. Your customers will appreciate your point of view and Google will reward you by ranking your content and website higher.

Categories E-Commerce / Google / Marketing

Making the Most of Google Places

Google Places The Blues Jeans Bar

If you’re one of the billions of people who use Google Search or one of the 97% of consumers who search for local businesses online (according to Google), you may have seen specific information about the business you’re searching for along with pictures, reviews and other details to the top right of the search results. Welcome to Google Places for Business.

Google Places is a great service that helps your business get found on Google Search and Maps – best of all, it’s free! Sign up for Google Places and whenever someone does a search for your company, your business will be highlighted at the top right of the page. You can add pictures, current business information such as location and hours, and viewers can see a map of your location as well as reviews.

Unfortunately, I’ve found that a lot of retailers don’t take advantage of this free Google service. It doesn’t take much effort and the cost (or lack thereof) is certainly not an issue…

Categories E-Commerce / Social E-Commerce

Flipboard Shopping

Flip It Shopping Header

How great would it be if you were browsing through your catalog or magazine and could easily purchase any product that caught your eye with a simple tap of your finger? Now you can – with Flipboard.  

What is Flipboard? Flipboard is essentially a virtual magazine that allows you to customize and share the majority of the content you view according to your interests. There is also an app that allows you to “flip” through beautiful image filled pages containing the latest news, fashion, and more on your tablet or phone. If you like the physical feel of turning a page, Flipboard allows you to thumb through each page just like a magazine…