Category: Paid Advertising

Categories Google / Marketing / Paid Advertising

Get Ready to Crush the Holidays and Migrate to Google Shopping by Knowing your Feed

Google-shoppingYou have less than one month to make the transition to Google Shopping.  While you can just use the migration tool to move from Products Listings Ads to Shopping Campaigns, this is a perfect time to review your current feed and create a strategy for Google Shopping.  At the heart of Google Shopping is your product feed.  The products in your feed, and the attributes associated with each of your products in your feed, drive the potential sales and profitability from Google Shopping…

Categories E-Commerce / E-Mail Marketing / Google / Marketing / Marketplaces / Paid Advertising / Search Engine Optimization (SEO) / Social E-Commerce

Marketing is Time, Money and Desire

Marketing is time, money, desire

When talking with retailers they often ask for advice around marketing and developing a marketing plan. However, I find it impossible to give any advice until I listen to the retailers and get a better understanding of three important factors: time, money and desire.

The hard truth of online marketing for specialty retailers is there is no silver bullet and one-size certainly does not fit all. Over the years I’ve found people approach online marketing very differently. Some people understand a certain cost exists to “acquire” online customers, while others refuse to spend a dime on marketing…

Categories Google / Marketing / Paid Advertising / Search Engine Optimization (SEO)

Google AdWords: Succeeding with your Brands

Google AdWords

Online marketing can be a daunting task. How do you get the most bang for your buck, especially with a tight marketing budget? Google AdWords is one of the most popular, yet often misunderstood, online marketing avenues out there. Succeeding with Google AdWords is a lot easier than you might think and can provide a great return on investment, IF it’s used correctly.

Categories E-Commerce / Google / Marketing / Marketplaces / Paid Advertising

Google Products No Longer Free

Google Products No Longer Free

On May 31, 2012, Google dropped a bomb on specialty retailers announcing it would start charging stores for listing their goods on Google Products (also known as Google Product Search). While I understand the need for Google to make money, I completely disagree with this approach.

Rewind 10 years and you’d hear a much different story from Google. Google started what was then called Froogle as a way to offer unbiased product listings to consumers. All stores, big and small, could submit their products to Google…