Category: Search Engine Optimization (SEO)

Categories E-Commerce / Marketing / Marketplaces / Search Engine Optimization (SEO)

Product Descriptions That Sell

Product Descriptions that Sell

For those of you who are part of the Seineld generation (Jerry, Elaine, George & Kramer), you may remember the famous product descriptions from the J. Peterman catalog like the one above. In fact, J. Peterman is a real company that offers long, sometimes rambling product descriptions meant to create enticing stories about their products. Those creative product descriptions are a big part of their company brand.

In the world of online retail sales, product descriptions are even more important. Not only do they attract shoppers, they are vital when it comes to search engine optimization. Are your product descriptions selling for you?

Categories Blogging / Search Engine Optimization (SEO) / WordPress

The Mystery of the Tag: Using Tags Correctly

WordPress-Tags-vs-Categories

When I started blogging, someone showed me how to enter my blogs into WordPress. They walked me through how to enter content, pictures, select categories and add tags. With that, I was off and running.

I published post after post, until one day, I stopped and looked at all of the tags on our site. I realized that we certainly had a lot of them (and even a couple of extra categories that weren’t used much). So, I did a little research and found that I hadn’t quite understood the business of categories and tags when I started (I speak only for myself and not our other contributors). Here’s what I found…

Categories E-Commerce / Marketing / Marketplaces / Search Engine Optimization (SEO) / Social E-Commerce

ShopTab: Easily Post Your Products on Facebook

Shoptab

ShopTab is an easy to use service that helps you post your products on Facebook. This no-nonsense website allows you to submit your product catalog to Facebook using one of the following formats: CSV, XML, Google Product or Amazon. Once uploaded, ShopTab takes over and sends your products to Facebook but gives you control over how they are displayed and formatted.

I especially like how you can display your products in a grid format and have control over various options like inclusion of Pinterest and Twitter icons, as well as allowing consumers to post comments directly on their Facebook wall….

Categories E-Commerce / Google / Marketing / Search Engine Optimization (SEO) / Technology

The Best Google Analytics Apps

The Best Google Analytics Apps

Google Analytics (GA) is one of the most important weapons in your website arsenal. Watching and keeping up with the analytics of your site can be fun and beneficial to your online business. If you’re unfamiliar with what GA does: basically, it will track your visitors, how long they were on your site, what pages they went to (page views), how they found your site, and what key words got them there. To learn in-depth about GA go to click here. These days, most people have an iPad or an iPhone handy for when they’re on-the-go. Below are two “Really Cool” iOS apps that will help you keep up with your Google Analytics anywhere, anyplace, and anytime.

Categories Google / Marketing / Search Engine Optimization (SEO)

Search Engine Optimization for Retailers

SEO Optimization

I often get asked by retailers: “How do I show up higher in the free part of Google?”

Showing up higher in Google’s organic search results can seem unobtainable to many retailers. When seeking help, they are often met with a dizzying array of Search Engine Optimization (SEO) terms, HTML code and language that’s completely unrelated to their field of expertise – selling goods to consumers. I have to admit, I’ve seen first-hand the impact a “good” SEO company can have on a retailer’s business. However, if you are unable to find, or don’t have the budget for reputable SEO firm, know that there are things you can do on your own to improve your search engine ranking…