For those of you who are part of the Seineld generation (Jerry, Elaine, George & Kramer), you may remember the famous product descriptions from the J. Peterman catalog like the one above. In fact, J. Peterman is a real company that offers long, sometimes rambling product descriptions meant to create enticing stories about their products. Those creative product descriptions are a big part of their company brand.
In the world of online retail sales, product descriptions are even more important. Not only do they attract shoppers, they are vital when it comes to search engine optimization. Are your product descriptions selling for you?