Take Charge of Your Online Marketing
Early in my career I received some really good advice from a co-worker regarding how to succeed which was to “take charge of your career.” He told me that I, and I alone, was responsible for my career. He went on to explain that our boss was there to provide guidance and direction, but was not responsible for advancing my career. This advice stuck with me, and I believe it applies to retailers and online marketing. As a retailer, you must take charge of your online marketing initiatives because no one has as much vested interest in your livelihood than you…