Category: Social E-Commerce

Categories Marketing / Social E-Commerce

Pinterest for Retailers: How to Make the Most of Pinterest


Recently, I was having a conversation with friends regarding my latest obsession – Pinterest. It’s the latest rage in Social Media, and the fastest growing social platform on the web (over 10.4 million registered users as of February 2012 according to TechCrunch). It’s also the number one site for referral traffic – more than LinkedIn, Google+ and YouTube combined! We were talking about how to use Pinterest for business purposes when another friend asked, “What’s Pinterest?”

Wow! What’s Pinterest? Since I was spending more hours on Pinterest than I cared to admit, it hadn’t occurred to me that there were people who weren’t aware of the “pinning” phenomenon. Pinterest is a virtual pinboard where you organize and share pictures and information about things that you find interesting…

Categories Marketing / Social E-Commerce

The Facebook Economy


While approaching 7 million Facebook fans, Domino’s Pizza crosses the $1 billion mark in online pizza orders. What! Yes, you read that right, that’s a billion with a “b”. Not only that, they generated those online orders in a one year time period! I’m amazed at these numbers and with Facebook.

So what does this tell all of us who own and operate a retail business: never underestimate the power of a Facebook “Like”. The idea for Domino’s social media campaign was that once a person …

Categories Marketing / Social E-Commerce

Reserving your Facebook “Username”


You’re about to order new business cards and catalogs for your retail store. You want to put your Facebook URL on them, but the ID is too long to fit on a 2”x3” card and looks too messy on your printed materials. Have you thought about shortening your business’s Facebook address to something simple like “”? It’s easy to remember and an important part of strengthening your brand! It takes less than five minutes of your time…