Category: Support & Client Relations

Categories Just for fun / Project Management

Finding a Time Management Solution That Works for You

Time-Management

When it comes to owning and running a retail store and online business, we often hear that there never seems to be enough time in the day. In fact, no matter what your role is in life, time management is one of the most important skills to develop so that you can be productive and keep your sanity.

There are so many courses out there that teach you “everything you need to know” about time management, but just like our philosophy at Modern Retail (creating an e-commerce business is not a one size fits all solution), creating a solution to help you manage your time is not one size fits all either. People are inherently different, so what works for some may not work for others…

Categories E-Commerce / Marketing / Support & Client Relations

Tips for Online Business Success

success

As a store owner you ask yourself a multitude of very important questions all the time and most of them deal with increasing sales and growing revenue. When I talk with store owners, I like to ask about how they’re currently reaching their customers in the technological world we live in today. Can the staff help out more and do you find any time to work on the business instead of in the business? I ask these questions because I’m sure the accountant and bankers, along with all the other so-called experts, are asking fifty other kinds of questions where it’s all about the bottom line.

Most small business owners wear many hats and are forced (for lack of a better word) to do many things they dislike which take them away from working with their customers. They’re the bookkeeper, the accountant, the banker, the rainmaker, the worrywart, the IT guy, and the marketing person all in one. It’s hard to ignore these things because after all, they are the owner…

Categories Support & Client Relations

The Power of Saying I’m Sorry

tim-cook-apologizes

I’ve noticed a very interesting trend over the last year; executives are realizing the power of saying I’m sorry. The CEO’s of both Netflix and Apple made formal apologies this year for their missteps. Netflix admitted they did not effectively communicate their price increase and change in business practice to customers. Apple this year also encountered some major backlash with the release of their new mapping software, which was inferior to the Google software it replaced. More recently Instagram came out saying they let their customers down with their new policy involving the intellectual property of their customer’s images. This policy change would have allowed Instagram to profit from the images posted by their customers, a policy that was quickly reversed…

Categories E-Commerce / Marketing / Photography / Social E-Commerce / Support & Client Relations

E-Commerce First Hire

First Hire

You’ve got your website up and running, now who is going to update content and maintain it. It can be nerve racking for retailers to figure out who they should hire as the first person to help them run their e-commerce business. Honestly, it’s a big commitment and it’s very easy to hire the wrong person.

If you partner with a company like Modern Retail, technical and programming tasks will most likely be taken care of. However, if you run an ad for a “web site developer,” you may find the wrong people at your door. Instead, gear your search for something more specific to your business; for example look for someone who can help you…

Categories Marketing / Social E-Commerce / Support & Client Relations

Protecting Your Online Reputation

Protecting Your Online Reputation

In the not-too-distant past, dare I say the 1990’s, the reputation of your retail business was driven mostly by word-of-mouth with real customers talking to their real friends about your store and (hopefully) how much they loved it. Today, with the rise of social media, your business reputation can be influenced positively or negatively by the comments of a few website posts, whether on blogs or user review sites such as Yelp and Citysearch. Online comments and postings have the potential to turn your hard-earned, positive “word-of-mouth” reputation into a negative one very quickly. However, there are a few simple ways to keep your business’s character positive…