Category: Technology

Categories E-Commerce / Technology

Building a Website is a Business Decision, Not a Technical One

Building a Website
When building a website, you need to think about your business needs, resources and budget. While this may seem obvious, it is often contrary to what I often find. I’m surprised how many retailers defer something as important as building a website to a developer or the IT person managing the computers in their stores. While there was some validity in this approach 15 years ago when everything was new and had to be developed, it is simply not valid today with the plethora of sophisticated e-commerce platforms and services…

Categories E-Commerce / Magento / Technology

Moogento’s PickPack Extension

Moogento-PickPack-Extension

In the world of retail e-commerce, selling product is only half the battle. In order to truly succeed, your customer needs to be satisfied with the product as well as the timeliness of the delivery. Let’s assume that your product is great and the delivery goes smoothly. What can you do to improve the process?

If you have a Magento e-commerce site and are processing multiple orders, you can use Moogento’s PickPack extension to improve your fulfillment process. Magento is a great platform for e-commerce, and while it does include invoice and basic packing slip capabilities, it may not have all the information that you need to pull orders…

Categories Technology

The Risk of Playing Technology Catch-up

Tech fear Header

I talk with storeowners every day about their websites, POS systems and their customers and business and over the past few years I’ve noticed an alarming problem that is certainly recognized and overwhelmingly ignored by almost all storeowners. It’s the complete disregard for staying current with technology.

Here’s the problem – it’s too easy to push technology to the bottom of the upgrade pile because technology is expensive. Too expensive, in fact, to care about until its too late. Time is vicious when you ignore it…

Categories Magento / Modern Retail / Technology

Imagine 2013 – My Foray into the Marketplace

The-Art-of-Commerce-Imagine-2013

Walking into the Marketplace at the Magento Imagine 2013 Worldwide Conference was like coming down the stairs on Christmas morning as a kid. Everything I could ever possibly want for our clients was there. And even some things I had never imagined!

I was in awe of the services that were being offered. I must admit, I was a little overwhelmed at first. I had taken a lot of time to page through the booklet and read up on all the attendees. I had a plan of action so that I would get to stop by and chat with every single one of the vendors I wanted to meet. But when I walked in, all that went out the window! I took a lap or two around the room and got such a great vibe from all the attendees there that I had to stop and talk with almost everyone…

Categories E-Commerce / Magento / Technology

Magento Extension Favorite – Gift Certificates by Unirgy

gift-certificate

I find that gift giving seems to get harder and harder each year – or maybe I just have less time to think about, much less go out and purchase, the many presents that I need to. I like to find the “right” gift for people, but sometimes I’m at a loss for what that person would like or have no clue what they already have. Thank goodness for the gift certificate! Even better, the gift certificate that I don’t have to leave my house to buy!

We find that more and more of our clients are offering online gift certificates for their customers. With Magento, this requires an added extension; and fortunately, Magento has an Extension Marketplace (MagentoConnect) that has extensions in abundance.

For gift certificates, we like uGiftCert by Unirgy. We’ve found that this extension is easy to install…