Category: Website Design

Categories E-Commerce / Magento / Modern Retail / Website Design

Magento Imagine 2013 Conference, The Art of Commerce


After attending this year’s Magento Imagine Conference, it is easy to see why Magento is the fastest growing e-commerce platform on the planet. Sure Magneto is a very powerful and extendable system, but in my opinion that’s not what makes Magento such a tour de force. Instead, it’s the thriving community Magento has built and the passionate people behind the platform.

Just now as I’m sitting in the cafe of the hotel writing this blog someone came up and introduced himself. Your initial thought is probably, “Sure what is he trying to sell you?” Yes, there’s certainly people here pushing their wares, but there’s a genuine desire to collaborate and connect with people…

Categories Technology / Website Design

A Look at the History of Web Design – Part 2: What Color is That?


Designers love color. They are particular about color fidelity. In traditional design mediums, techniques to precisely control color are mature and reliable. Historically, on the web color depended entirely on the user’s computer’s capabilities. Computer monitors varied greatly in quality, and computers with “full” color capability were far less common. This was the age of 8-bit color (256 colors) on most desktop computer systems, seriously lagging behind the game console industry. It was not uncommon to run into a 16-color system from time to time.

Even if you limited your color selection to 256 colors, there was no guarantee that the person viewing your site would see the same 256 colors you intended. If the color you selected was not present on that computer, a couple different things might happen. The computer might choose the color it had that was closest to the specified color, and the computer’s idea of “close” was often surprising…

Categories E-Commerce / Website Design

The Shopaholics Guide to Creating a Shoppable Website


Long before I started helping specialty retail stores bring their business to the web, I was considered a shopaholic by many. With the advent of online shopping, I fear my addiction only grew. I love finding new and exciting websites, cruising through new products and blogs, and of course, making a purchase here and there. So, when asked to write a new blog, it seemed only natural that I write about what I know and love – online shopping and what makes a website “shoppable.”

With new online retailers popping up every day, what is it that makes customers keep coming back to your site? Of course having the right products is a given, but if your website is difficult to navigate, slow or lacks impact, some shoppers may not even take the time to peruse your products.

Categories E-Commerce / Marketing / Social E-Commerce / Website Design

Communicating With Your Website

Website Handbook

If you really think about it, your website is just another form of communication. And for websites, that communication is really an attempt to persuade. It’s pretty simple. You reach out in a printed and visual way to tell a story to your customer about who you are and what you want your business to be. You want to make your customers happy and the first impression you make is from your website. The pendulum has swung to the digital by the unstoppable force of momentum.

Categories E-Commerce / Technology / Website Design

Responsive & Elastic Websites: Designing Your Website So It Works Everywhere – Mobile, Tablet and Desktop

Responsive Design Header

On Wednesday, January 16, 2013 I gave the following presentation on Responsive and Elastic Websites to one of our partners and thought I’d share it with you. While I’m sure some of the content, and certainly my humor, will be lost – I hope you find it useful. P.S. While I think I’m funny, my wife, kids and those who know me would probably disagree. 😉


Do you want your website to look and work great on every device without having to create customized apps for smart phones and tablets? If so, creating a website that’s responsive and elastic may be your answer. Responsive and elastic websites conform to the visitor’s display automatically using some clever design techniques. No longer do you need to create different versions of your website for different displays or apps for mobile devices; you can now develop it once and have it look and work great everywhere.