Category: WordPress

Categories Blogging / E-Commerce / Magento / Search Engine Optimization (SEO) / WordPress

WordPress, The Perfect Content Management System for your E-Commerce Website

WordPress Content Management System

Content Marketing: The New SEO

Search Engine Optimization has evolved over the last few years and traditional SEO, for all intents and purposes, is dead. Replacing SEO is Content Marketing, which frankly is what I’m doing right now with this blog article. The general idea is to write about topics and subjects that you’re passionate about or have deep rooted knowledge. As you write about these topics, people will naturally gravitate to them and refer others to your work. Google will pick up on these links and interactions and reward you by ranking you higher in their search results. Now that you understand Content Marketing, my guess is you’re probably asking yourself how it applies to your e-commerce website. In a nutshell, it is everything. As a retailer, you need to write and blog about things that interest you. This could be trends for the spring, an interview with a new designer that you love or the latest trunk show you had in your store. Your customers will appreciate your point of view and Google will reward you by ranking your content and website higher.

Categories Website Design / WordPress

How to Pick Your WordPress Theme

How to Pick Your WordPress Theme

You’re ready to implement a website to represent your retail business online. Now that you’ve made the decision, you want to get started right away! Maybe you’re looking for something quick and easy, or you have a limited budget – so you decide to go with a WordPress themed website. Pick a theme, enter products, and double your sales – DONE! If only life were so easy.

Choosing your WordPress theme is a big decision. Your website is a reflection of your store’s personality – your brand – so you need to pick something that reinforces who you are. You’ll want the theme to have the features and functions that will meet your needs or options to get there…

Categories Blogging / Marketing / Search Engine Optimization (SEO) / WordPress

WordPress SEO by Yoast – An Easy Guide to Getting Started

WordPress by Yoast

So you’ve spent all this money on a beautiful website, but what good is it if you’re not getting found? Search Engine Optimization (SEO) has always been this mystical science to me – and I’m certain that I’m not alone in this regard. Fortunately, if you have a WordPress site, you are one step ahead because WordPress is known for being a leading Content Management System (CMS) when it comes to SEO. And there’s more good news! There are plug-ins – like WordPress SEO by Yoast – that make it even better!

We set up our WordPress clients with the WordPress SEO by Yoast plug-in as we’ve found it to be very effective. If you’re looking for the technical how to get started, benefits and so on, read…

Categories Blogging / Search Engine Optimization (SEO) / WordPress

The Mystery of the Tag: Using Tags Correctly

WordPress-Tags-vs-Categories

When I started blogging, someone showed me how to enter my blogs into WordPress. They walked me through how to enter content, pictures, select categories and add tags. With that, I was off and running.

I published post after post, until one day, I stopped and looked at all of the tags on our site. I realized that we certainly had a lot of them (and even a couple of extra categories that weren’t used much). So, I did a little research and found that I hadn’t quite understood the business of categories and tags when I started (I speak only for myself and not our other contributors). Here’s what I found…

Categories E-Commerce / WordPress

Why We Love WordPress

Why We Love WordPress

For anyone in the world of blogging or e-commerce, WordPress is a pretty much a household name. What started as a great blogging platform has evolved into a full Content Management System (CMS) that can be used for almost anything – including websites by clients like CNN, Time and UPS.

In our business of helping Specialty Retailers to bring their brick and mortar stores to the web, we love WordPress and we hear time and time again how much our retailers love working with WordPress too…