Content Marketing: The New SEO
Search Engine Optimization has evolved over the last few years and traditional SEO, for all intents and purposes, is dead. Replacing SEO is Content Marketing, which frankly is what I’m doing right now with this blog article. The general idea is to write about topics and subjects that you’re passionate about or have deep rooted knowledge. As you write about these topics, people will naturally gravitate to them and refer others to your work. Google will pick up on these links and interactions and reward you by ranking you higher in their search results. Now that you understand Content Marketing, my guess is you’re probably asking yourself how it applies to your e-commerce website. In a nutshell, it is everything. As a retailer, you need to write and blog about things that interest you. This could be trends for the spring, an interview with a new designer that you love or the latest trunk show you had in your store. Your customers will appreciate your point of view and Google will reward you by ranking your content and website higher.