The Challenge of Gift Card Integration
Retailers know that gift cards are a great way to boost sales, increase brand awareness and attract new customers, but they also come with their challenges. With the explosion of online shop...
Get Ready to Crush the Holidays and Migrate to Google Shopping by Knowing your Feed
Ads to Shopping Campaigns, this is a perfect time to review your current feed and create a strategy for Google Shopping. At the heart of Google Shopping is your product feed. The products...
Take Charge of Your Online Marketing
Early in my career I received some really good advice from a co-worker regarding how to succeed which was to "take charge of your career." He told me that I, and I alone, was responsible for...
Goodbye Product Listing Ads, Hello Google Shopping
At the end of August, Google will retire Product Listing Ads (PLAs) and migrate all existing campaigns to the new Google Shopping Campaigns. Before I dig into what is new in Google Shopping...
SEO is Nearly Dead. Content Marketing Lives.
If you haven't heard this yet, I'm sorry I have some bad news for you: SEO is nearly dead. That's right, the traditional way of thinking of Search Engine Optimization (SEO) no longer exists....
When is Magento Right for my Brick and Mortar Store?
When is Magento right for my brick and mortar store?I get this question almost on a daily basis when talking to store owners, and I wanted to give you some thoughts to help you decide if you...
Google Search Update, Retailers Must Do Content Marketing Now!
On Wednesday, Google announced the release of Panda 4.0, which I'm sure to most of you means nothing at all. However, as a retailer you need to be aware of the changes Google is making, and...
WordPress, The Perfect Content Management System for your E-Commerce Website
Content Marketing: The New SEOSearch Engine Optimization has evolved over the last few years and traditional SEO, for all intents and purposes, is dead. Replacing SEO is Content Marketing, w...
Making the Most of Google Places
If you’re one of the billions of people who use Google Search or one of the 97% of consumers who search for local businesses online (according to Google), you may have seen specific informat...
Flipboard Shopping
How great would it be if you were browsing through your catalog or magazine and could easily purchase any product that caught your eye with a simple tap of your finger? Now you can - with Fl...
Pinterest Rich Pins
If social networking is a part of your online marketing efforts for your retail or other business, chances are, you’re already using Pinterest as a part of your strategy. Since Pinterest hit...
Wordpress SEO by Yoast - An Easy Guide to Getting Started
So you’ve spent all this money on a beautiful website, but what good is it if you’re not getting found? Search Engine Optimization (SEO) has always been this mystical science to me – and I’m...
Making the Most of Pinterest Analytics
I love Pinterest! I love it for personal use, was thrilled to be able to use it for business, even more excited when Pinterest came out with Business Accounts, and now they’ve done it again....
Tips for Online Business Success
As a store owner you ask yourself a multitude of very important questions all the time and most of them deal with increasing sales and growing revenue. When I talk with store owners, I like...
Amazon Buys Goodreads
I am a web aficionado and a serious book reader, and Goodreads is one of my favorite websites to learn about books. The reviews from this site often provide me with the final purchase making...
Marketing is Time, Money and Desire
When talking with retailers they often ask for advice around marketing and developing a marketing plan. However, I find it impossible to give any advice until I listen to the retailers and g...
Retailers, Get Employees & Customers to Blog for You!
I talk to a lot of retailers and I find many grind to a complete halt when it comes to their blog. They simply don’t have the time or desire to write their articles. I also find I need to ch...
The Mystery of the Tag: Using Tags Correctly
When I started blogging, someone showed me how to enter my blogs into WordPress. They walked me through how to enter content, pictures, select categories and add tags. With that, I was off a...
Are Your Customers Receiving Your Emails? How to Avoid Being Flagged as Spam.
As a retailer, you want to keep in touch with your customers on a regular basis. You take the time to collect their email addresses when they check-out in your store. You give them an option...
Don't Miss Sales Opportunities. Link to Your Website.
Working closely with retailers every day on their e-commerce sites, I am proud to say that most of my clients are using social networking in their regular marketing efforts. They’re posting...