Categories E-Commerce / Marketing

The Challenge of Gift Card Integration

gift-card-integration

Retailers know that gift cards are a great way to boost sales, increase brand awareness and attract new customers, but they also come with their challenges. With the explosion of online shopping in recent years, retailers and in turn, their e-commerce developers, have been challenged to come up with solutions that integrate the retailer’s Point of Sale (POS) gift card program with their online business…

Categories Google / Marketing / Paid Advertising

Get Ready to Crush the Holidays and Migrate to Google Shopping by Knowing your Feed

Google-shoppingYou have less than one month to make the transition to Google Shopping.  While you can just use the migration tool to move from Products Listings Ads to Shopping Campaigns, this is a perfect time to review your current feed and create a strategy for Google Shopping.  At the heart of Google Shopping is your product feed.  The products in your feed, and the attributes associated with each of your products in your feed, drive the potential sales and profitability from Google Shopping…

Categories Blogging / E-Commerce / Marketing / Social E-Commerce

Take Charge of Your Online Marketing

marketing-successEarly in my career I received some really good advice from a co-worker regarding how to succeed which was to “take charge of your career.” He told me that I, and I alone, was responsible for my career. He went on to explain that our boss was there to provide guidance and direction, but was not responsible for advancing my career. This advice stuck with me, and I believe it applies to retailers and online marketing. As a retailer, you must take charge of your online marketing initiatives because no one has as much vested interest in your livelihood than you…