Photo Editing Options Made Easy
Once upon a time, in order to have great images for your website, you needed to hire an expensive photographer or be a whiz at Photoshop. Today, there are so many great software progra...
Building a Magento Website is a Lot Like Building a House
After building Magento websites for years, I've come to the conclusion that building a Magento website is a lot like building a house. I believe I have some experience here because I started...
Websites Are Becoming More Perishable
I've noticed an interesting trend over the last couple of years. Customers want to frequently update the design of their website. Very often these are not simple design tweaks to their curre...
What Design Agencies Aren't Telling You: Website Themes Have Gotten Very Good!
Modern Retail has been building and designing websites since 1998 and until a couple of years ago, we would have said the only way to get a quality website was for us to custom-design one fo...
Building a Website is a Business Decision, Not a Technical One
When building a website, you need to think about your business needs, resources and budget. While this may seem obvious, it is often contrary to what I often find. I'm surprised how many ret...
How to Pick Your WordPress Theme
You’re ready to implement a website to represent your retail business online. Now that you’ve made the decision, you want to get started right away! Maybe you’re looking for something quick...
Moogento’s PickPack Extension
In the world of retail e-commerce, selling product is only half the battle. In order to truly succeed, your customer needs to be satisfied with the product as well as the timeliness of the d...
Know the Fraud Warning Signs
Have you ever been in your retail store and something feels off? Your ears perk up and a sixth sense seems to kick in. You look around and there’s a person lurking in the corner of your stor...
Photography Q&A: Tripods & Models
Q. Do I use a tripod for shooting live models?-from an apparel retailerYou're going to have to hold the camera vertical and move your body up and down to get the shot. If you used a tripod f...
Magento Imagine 2013 Conference, The Art of Commerce
After attending this year’s Magento Imagine Conference, it is easy to see why Magento is the fastest growing e-commerce platform on the planet. Sure Magneto is a very powerful and extendable...
Imagine 2013 - My Foray into the Marketplace
Walking into the Marketplace at the Magento Imagine 2013 Worldwide Conference was like coming down the stairs on Christmas morning as a kid. Everything I could ever possibly want for our cli...
Magento Extension Favorite - Gift Certificates by Unirgy
I find that gift giving seems to get harder and harder each year – or maybe I just have less time to think about, much less go out and purchase, the many presents that I need to. I like to f...
A Look at the History of Web Design - Part 2: What Color is That?
Designers love color. They are particular about color fidelity. In traditional design mediums, techniques to precisely control color are mature and reliable. Historically, on the web color d...
The Shopaholics Guide to Creating a Shoppable Website
Long before I started helping specialty retail stores bring their business to the web, I was considered a shopaholic by many. With the advent of online shopping, I fear my addiction only gre...
Communicating With Your Website
If you really think about it, your website is just another form of communication. And for websites, that communication is really an attempt to persuade. It’s pretty simple. You reach out in...
Product Descriptions That Sell
For those of you who are part of the Seineld generation (Jerry, Elaine, George & Kramer), you may remember the famous product descriptions from the J. Peterman catalog like the one above. In...
Photography Q & A: Shooting Tips
Q. Knowing that I have the Nikon D300 and a 70-300 lens, do I shoot in manual mode? Please tell me where you normally start with the settings for fstop, shutter speed, iso, etc. I just wante...
The Photographic Principal - Rule of Thirds
As a photographer, I’m a follower of the Rule of Thirds principle when shooting images of any kind. This rule absolutely applies to your website - especially if you shoot your own home page...
Photography Q & A: Camera and Backdrops
I have the Nikon D300 and a 70-300mm lens or do I need a different lens? Would you buy a paper backdrop or invest in cloth backdrop? We want it to be big enough to cover the floor as w...
Responsive & Elastic Websites: Designing Your Website So It Works Everywhere – Mobile, Tablet and Desktop
On Wednesday, January 16, 2013 I gave the following presentation on Responsive and Elastic Websites to one of our partners and thought I'd share it with you. While I'm sure some of the conte...