When is Magento Right for my Brick and Mortar Store?
When is Magento right for my brick and mortar store?I get this question almost on a daily basis when talking to store owners, and I wanted to give you some thoughts to help you decide if you...
Websites Are Becoming More Perishable
I've noticed an interesting trend over the last couple of years. Customers want to frequently update the design of their website. Very often these are not simple design tweaks to their curre...
Google Search Update, Retailers Must Do Content Marketing Now!
On Wednesday, Google announced the release of Panda 4.0, which I'm sure to most of you means nothing at all. However, as a retailer you need to be aware of the changes Google is making, and...
What Design Agencies Aren't Telling You: Website Themes Have Gotten Very Good!
Modern Retail has been building and designing websites since 1998 and until a couple of years ago, we would have said the only way to get a quality website was for us to custom-design one fo...
WordPress, The Perfect Content Management System for your E-Commerce Website
Content Marketing: The New SEOSearch Engine Optimization has evolved over the last few years and traditional SEO, for all intents and purposes, is dead. Replacing SEO is Content Marketing, w...
Closed Point of Sale Systems Need to Change
I had an interesting conversation with a frustrated potential customer which I wanted to share. He was frustrated because his point of sale system, which I will not name here, is closed and...
Building a Website is a Business Decision, Not a Technical One
When building a website, you need to think about your business needs, resources and budget. While this may seem obvious, it is often contrary to what I often find. I'm surprised how many ret...
Making the Most of Google Places
If you’re one of the billions of people who use Google Search or one of the 97% of consumers who search for local businesses online (according to Google), you may have seen specific informat...
Flipboard Shopping
How great would it be if you were browsing through your catalog or magazine and could easily purchase any product that caught your eye with a simple tap of your finger? Now you can - with Fl...
How to Pick Your WordPress Theme
You’re ready to implement a website to represent your retail business online. Now that you’ve made the decision, you want to get started right away! Maybe you’re looking for something quick...
Moogento’s PickPack Extension
In the world of retail e-commerce, selling product is only half the battle. In order to truly succeed, your customer needs to be satisfied with the product as well as the timeliness of the d...
Pinterest Rich Pins
If social networking is a part of your online marketing efforts for your retail or other business, chances are, you’re already using Pinterest as a part of your strategy. Since Pinterest hit...
Know the Fraud Warning Signs
Have you ever been in your retail store and something feels off? Your ears perk up and a sixth sense seems to kick in. You look around and there’s a person lurking in the corner of your stor...
Finding a Time Management Solution That Works for You
When it comes to owning and running a retail store and online business, we often hear that there never seems to be enough time in the day. In fact, no matter what your role is in life, time...
Wordpress SEO by Yoast - An Easy Guide to Getting Started
So you’ve spent all this money on a beautiful website, but what good is it if you’re not getting found? Search Engine Optimization (SEO) has always been this mystical science to me – and I’m...
The Risk of Playing Technology Catch-up
talk with storeowners every day about their websites, POS systems and their customers and business and over the past few years I’ve noticed an alarming problem that is certainly recogn...
RICS User Conference 2013
Last week we attended and exhibited at a RICS User Conference in sunny Bonita Springs, FL. [RICS Software is a Point of Sale software vendor that we work with integrating their software with...
Photography Q&A: Tripods & Models
Q. Do I use a tripod for shooting live models?-from an apparel retailerYou're going to have to hold the camera vertical and move your body up and down to get the shot. If you used a tripod f...
Magento Imagine 2013 Conference, The Art of Commerce
After attending this year’s Magento Imagine Conference, it is easy to see why Magento is the fastest growing e-commerce platform on the planet. Sure Magneto is a very powerful and extendable...
Making the Most of Pinterest Analytics
I love Pinterest! I love it for personal use, was thrilled to be able to use it for business, even more excited when Pinterest came out with Business Accounts, and now they’ve done it again....