The Shopaholics Guide to Creating a Shoppable Website
Long before I started helping specialty retail stores bring their business to the web, I was considered a shopaholic by many. With the advent of online shopping, I fear my addiction only gre...
Retailers, Get Employees & Customers to Blog for You!
I talk to a lot of retailers and I find many grind to a complete halt when it comes to their blog. They simply don’t have the time or desire to write their articles. I also find I need to ch...
Communicating With Your Website
If you really think about it, your website is just another form of communication. And for websites, that communication is really an attempt to persuade. It’s pretty simple. You reach out in...
Product Descriptions That Sell
For those of you who are part of the Seineld generation (Jerry, Elaine, George & Kramer), you may remember the famous product descriptions from the J. Peterman catalog like the one above. In...
The Mystery of the Tag: Using Tags Correctly
When I started blogging, someone showed me how to enter my blogs into WordPress. They walked me through how to enter content, pictures, select categories and add tags. With that, I was off a...
Photography Q & A: Shooting Tips
Q. Knowing that I have the Nikon D300 and a 70-300 lens, do I shoot in manual mode? Please tell me where you normally start with the settings for fstop, shutter speed, iso, etc. I just wante...
The Photographic Principal - Rule of Thirds
As a photographer, I’m a follower of the Rule of Thirds principle when shooting images of any kind. This rule absolutely applies to your website - especially if you shoot your own home page...
Are Your Customers Receiving Your Emails? How to Avoid Being Flagged as Spam.
As a retailer, you want to keep in touch with your customers on a regular basis. You take the time to collect their email addresses when they check-out in your store. You give them an option...
Don't Miss Sales Opportunities. Link to Your Website.
Working closely with retailers every day on their e-commerce sites, I am proud to say that most of my clients are using social networking in their regular marketing efforts. They’re posting...
Photography Q & A: Camera and Backdrops
I have the Nikon D300 and a 70-300mm lens or do I need a different lens? Would you buy a paper backdrop or invest in cloth backdrop? We want it to be big enough to cover the floor as w...
Responsive & Elastic Websites: Designing Your Website So It Works Everywhere – Mobile, Tablet and Desktop
On Wednesday, January 16, 2013 I gave the following presentation on Responsive and Elastic Websites to one of our partners and thought I'd share it with you. While I'm sure some of the conte...
Why We Love WordPress
For anyone in the world of blogging or e-commerce, WordPress is a pretty much a household name. What started as a great blogging platform has evolved into a full Content Management System (C...
A Look at the History of Web Design - Setting the Table
Ever since the first web server came online in 1991, clever people have been inventing techniques and software, and pushing limits to make web pages and web sites more useful and engaging. A...
Converting Sales with One Step Checkout
Have you ever waited so long in line at a store that you set your merchandise down and walked out the door? Have you seen a new cashier struggling with a problem with the customer five peopl...
Photography Q & A: Lights and Backdrops
Q- I am looking for input on equipment that we plan to get. We need to buy lights and a backdrop or two. We probably need to wait on the web design before we know what color of backdrop, but...
The Instagram Impact 2: Getting Started with Instagram for Business
Last week’s blog, The Instagram Impact, gave an overview of Instagram, the photography based social media app that has hit the social networking scene with a big bang. This week, you’ll find...
New Year's Resolutions – Social Media, Blogging and More
It’s December 31st, 2012. Time to reflect upon the last 365 days of the year – what went well – and what we’d like to do differently. It’s time to write down on little pieces of paper our Ne...
The Power of Saying I’m Sorry
I’ve noticed a very interesting trend over the last year; executives are realizing the power of saying I’m sorry. The CEO’s of both Netflix and Apple made formal apologies this year for thei...
The Instagram Impact
I admit it, I’m a big Facebook fan and I’m passionate about Pinterest, but now there’s a new social media kid on the block and I am only just beginning to imagine the impact of Instagram. Up...
iPads Make Great Kiosks
In the past, a lot of retail stores have tried using kiosks without much success. In my opinion, kiosks in retail spaces have never really worked all that well as they tended to be clunky, n...