The Best Google Analytics Apps
Google Analytics (GA) is one of the most important weapons in your website arsenal. Watching and keeping up with the analytics of your site can be fun and beneficial to your online business....
Email Marketing: Simple Rules for Success
While our business is building e-commerce sites for specialty retailers, we’ve prided ourselves on the fact that we don’t stop there. We make it our business to understand all aspects of the...
The Key to Marketing: Fresh Fish Sold Here!
At Modern Retail we try to help our clients send the right marketing messages in the simplest way possible without doing so in an ordinary way. In doing this, I always use the “fresh fish s...
Search Engine Optimization for Retailers
I often get asked by retailers: “How do I show up higher in the free part of Google?”Showing up higher in Google’s organic search results can seem unobtainable to many retailers. When seekin...
The Rise of Intolerance, Deal with It or Die
Is it just me or has the world become a lot less tolerant with technology? Don’t get me wrong I think technology has been overly complex for years. Simple tasks like connecting to a wireless...
Zendesk: Love Your Help Desk
There is nothing sexy or romantic about help desk software but I’m in love with Zendesk. As the person responsible for support I need to stay on top of what’s going on within our organizatio...
The Facebook Economy
While approaching 7 million Facebook fans, Domino’s Pizza crosses the $1 billion mark in online pizza orders. What! Yes, you read that right, that’s a billion with a “b”. Not only that, t...
Google AdWords: Succeeding with your Brands
Online marketing can be a daunting task. How do you get the most bang for your buck, especially with a tight marketing budget? Google AdWords is one of the most popular, yet often misunderst...
SendGrid: Revolutionizing Email Delivery
Since 1998 we’ve sent email from our application using our own, very reliable, SMTP servers. And while it has worked great, it is nowhere near as robust as SendGrid, a cloud-based email deli...
Redefining How Applications Are Built And Maintained Using Virtual Servers, RackConnect And OpenStack
On August 1, 2012, Rackspace officially launched their open cloud products, powered by OpenStack®, and shortly after, they shared with their clients and partners that the open cloud is no lo...
Automatically Copying Configurable Product Information to Associated Products in Magento
Magento is arguably one of the best storefront platforms on the planet. However, entering and configuring products, especially when your catalog is integrated with your in-store point of sal...
Email is Marketing: Using Your Email Address to Reinforce Your Store Brand
As a business owner, if someone gave you the option to promote your brand daily with little or no extra cost or effort to you, would you do it? It’s surprising the number of retailers and ot...
Google Products No Longer Free
On May 31, 2012, Google dropped a bomb on specialty retailers announcing it would start charging stores for listing their goods on Google Products (also known as Google Product Search). Whil...
Reserving your Facebook "Username"
You’re about to order new business cards and catalogs for your retail store. You want to put your Facebook URL on them, but the ID is too long to fit on a 2”x3” card and looks too messy on y...
Magento Worldwide Conference: imagine eCommerce 2012
From the moment I arrived at this year’s Magento conference, I immediately sensed this conference was different. Maybe it was the buzz of Vegas or maybe it was the feeling of kinsmanship amo...
Retailers Keeping it Fresh: The Importance of Updating Your Website
Look around your retail store. Does it look different today than when you first opened the doors? Have your displays or merchandise changed over time?If you’re a successful retailer, you’re...